Orchestrating retail data since 2008
Nucleo was not designed as a product first. It grew for over fifteen years as the data-orchestration layer inside Made in Evolve's clients — then became a platform.
Since 2008, Made in Evolve has run e-commerce and retail operations for fashion brands. Every engagement had the same hidden requirement: data had to flow — between ERPs and storefronts, warehouses and marketplaces, stores and spreadsheets. The system that did that work, year after year, is what we now call Nucleo.
We productized it because the tools we could buy either did one thing in isolation, or charged per seat while remaining complex to operate. Nucleo's principle is simple: retail operations belong on one platform, modules should be activable — not bundled — and AI should be part of the architecture, not a feature flag.
Born inside an agency
Made in Evolve is founded in Modena. From day one, every client project needs the same invisible layer: moving catalog, orders, stock and content reliably between ERPs, stores and e-commerce. That layer is where Nucleo begins.
The orchestration years
Project after project, the layer grows into a production-proven integration fabric — SAP and legacy ERPs, marketplaces, 3PLs, POS chains, payment providers — orchestrating the data operations of fashion and retail brands across Europe.
From fabric to modules
The internal tooling becomes real products: product information and assets, feeds, analytics, order management, a CRM. Brands like Champion, Benetton and Dockers run their daily operations on it, through Made in Evolve.
Nucleo, productized
One platform, four modules — Brain, Catalog, Commerce, Intelligence — with Atomo AI across all of them and unlimited users in every package. EU-hosted and GDPR compliant, live on 100+ stores — and now available beyond the agency's client base.
One ecosystem, three engines
Agency, distribution and platform share the same data backbone — Nucleo is where it all runs.
Made in Evolve
An eCommerce Innovation Agency based in Modena, Italy. Brand direction, advanced tech, performance marketing and system integration as one connected approach — the team behind 100+ live stores, featured in Forbes and Pambianco.
madeinevolve.comOffporter
eCommerce agency, Merchant of Record and system integration for fashion brands: it absorbs the friction of global compliance, taxation and cross-border operations while engineering high-velocity digital architectures — powered by Nucleo as its data core.
offporter.comNucleo
The operational core, productized: four modules — Brain for the company memory, Catalog for products and assets, Commerce for orders, stores and customer care, Intelligence for analytics and actions — with Atomo AI woven through. Pay for scale, not for seats.
Platform overview