Terms of service

Part A — Website

A1. Who we are

The website is operated by Made in Evolve S.r.l., Via Rosalba Carriera 26, 41126 Modena (MO), Italy — VAT IT03497200364, REA MO-392876, Share capital €12,000. Contact: hello@madeinevolve.com.

A2. Informational content and pricing

The content of this website — module descriptions, the integration catalog, the pricing page, the stack configurator, the “Build my platform” wizard, the docs, the changelog and the status page — is provided for information only. Configurations, totals and shareable links are indicative estimates and do not constitute a binding offer: every subscription is confirmed by a written quote and Order Form after an assessment of your infrastructure, and always includes a one-off setup fee defined at that stage. We may correct errors and change prices, packages, modules and features at any time before the Order Form is signed. Published prices are in euro, exclusive of VAT.

A3. Intellectual property

The site and its content (text, design, graphics, logos, the Nucleo and Atomo names and marks, software) are owned by Made in Evolve S.r.l. or its licensors. You may browse and print content for internal evaluation; any other reproduction or use requires our written consent. Third-party names and marks mentioned on the site (e.g. Shopify, SAP, Google, Meta, WhatsApp, Slack) belong to their respective owners; their presence in our integration catalog does not imply endorsement or affiliation.

A4. Acceptable use

• Do not attempt to gain unauthorized access to the site, its servers or restricted areas, and do not probe or test their vulnerability without our written permission.
• Do not scrape, crawl or bulk-extract content (including for training AI models), and do not interfere with the site's operation (e.g. flooding forms or the share-link service). Automated access is subject to rate limits.
• Do not use the forms to send unlawful, defamatory or third-party personal data you are not entitled to share.

A5. Shareable configuration links

Links created with “Save & share this stack” store an anonymous copy of your pricing configuration for 12 months, after which they expire. Anyone with the link can view the configuration, so share it accordingly. Do not include personal data in configurations. We may remove configurations that violate these terms.

A6. Disclaimer and liability for the website

The site is provided “as is” and “as available”. To the maximum extent permitted by law we make no warranties on the availability, accuracy or fitness for a particular purpose of the website content, and we are not liable for indirect or consequential damages arising from its use. Nothing in these terms excludes or limits liability for wilful misconduct or gross negligence (art. 1229 Italian Civil Code) or any liability that cannot be excluded by law.

A7. Third-party links

The site may link to third-party websites (e.g. software vendors in the integration catalog, our status providers). We have no control over them and accept no responsibility for their content or privacy practices.

Part B — Nucleo platform subscription terms

B1. Definitions and contract documents

• “Nucleo” or the “Service” — the SaaS platform available at app.nucleoplatform.com, composed of the modules Brain, Catalog, Commerce and Intelligence, including Atomo (the AI layer), the connectors, APIs and MCP server, the documentation and the support described in B7.
• “Customer” — the business or professional entity identified in the Order Form. “Users” — the Customer's employees, collaborators and contractors it authorises to access the Service.
• “Order Form” — the document signed by the parties that identifies the modules, packages, quotas, fees, setup scope, billing cycle and term. “Customer Data” — all data, content and materials the Customer or its Users submit to or connect with the Service.
• The contract is made of: the Order Form; the Data Processing Agreement (DPA); these Part B terms; the documentation and the Acceptable Use rules in B9. In case of conflict, the Order Form prevails over the DPA on commercial matters, the DPA prevails on personal-data matters, and both prevail over these terms.
• Clauses that limit liability, allow suspension or termination, set automatic renewal or derogate from the general competent court (B13, B14, B16, B17, B20) are specifically approved by the Customer in the Order Form pursuant to arts. 1341 and 1342 of the Italian Civil Code.

B2. Packages, setup and how a subscription starts

• Each module is offered in three published packages — Starter, Growth and Scale — and a Custom package beyond Scale, quoted after assessment. Every package includes all features of the module; packages differ only in included quotas (the module's guiding variable such as connected systems, products, orders or data sources, plus storage, operations per month and Atomo credits) and in the support level.
• Users are unlimited in every package: fees never depend on the number of seats.
• Each package of each module covers one brand, meaning one commercial identity with its own catalog and customers. Several channels or storefronts of the same brand (for example an outlet next to the main store, or more than one Shopify instance of the same brand) count as one brand. Each additional brand requires its own package; multi-brand groups may be combined under a Custom agreement.
• Quotas are measured as follows: product records in Nucleo Catalog are all the product records present in the module during the month — master products and each variant, in any status including drafts and archived records — counted at the monthly peak, not the records updated; language × market combinations are the pairs of content language and market (a price list with its own currency, VAT and assortment) in which the catalog is published — one market in five languages and five markets in one language both count five; on the Scale package product records, combinations and connections are unlimited and only storage and operations apply; markets in Nucleo Commerce are the markets with their own price list, currency, VAT and assortment in which orders are handled: 2 on Starter, 5 on Growth, unlimited on Scale; operations are the requests the module serves or processes, including site searches and autocomplete suggestions, API calls (also from the Customer's storefront), feed and export generations, synchronisation events and asset renditions.
• Nucleo is not available on a trial basis. A subscription starts with a one-off setup fee, quoted after the assessment and paid in advance, covering onboarding, connection of accounts and systems, data import and the initial configuration described in the Order Form. The licence starts, and the licence fee begins to accrue, on the day access to the module is activated for the Customer at the end of the setup; the setup fee remains due even if the Customer delays go-live for reasons attributable to it.
• Customizations, bespoke development, recurring training, operational consulting and new integrations are never part of the licence; they are quoted separately as setup or under a Custom agreement. Feature requests are evaluated for the product roadmap for all customers.
• The connections included in a package (see the quotas on the pricing page) are the licence right to keep that number of systems connected. Connecting a system that Nucleo already supports is self-service through the guided connection flow; where the Customer asks our team to perform or assist with the connection, mapping or data migration — including for systems added after go-live — that work is quoted as additional setup, at the day rates stated in the Order Form, and does not change the licence fee.

B3. Fees, billing and taxes

• Fees are stated in euro and exclusive of VAT and any other applicable tax or duty, which are charged in addition where due (reverse charge applies to EU business customers outside Italy who provide a valid VAT number).
• Licence fees are billed monthly in advance, or annually in advance with a 10% discount. Multi-module discounts apply to the licence fees: 10% for two modules, 15% for three, 20% for all four (Nucleo Suite). Discounts are recalculated if modules are removed at renewal.
• Licence fees are paid in advance, at the start of each monthly or annual period, by credit card, PayPal or another electronic payment method accepted by the platform; the invoice is issued upon payment. Overage and top-ups are charged with the same method on the next billing date. If a payment fails, we notify the Customer and retry; if the fee remains unpaid, the Service may be suspended under B13. Different payment terms (for example bank transfer with deferred payment) are available only under Custom packages and are stated in the Order Form: in that case invoices are payable by the due date shown on them, and late payments accrue interest under Legislative Decree 231/2002. Fees are non-refundable except where these terms expressly provide otherwise.
• We may revise fees, quotas, overage rates, credit consumption and the other commercial conditions of the packages at any time, with at least 60 days' written notice to the Customer's administrators. For monthly subscriptions the new conditions apply from the first billing period starting after the notice period; for annual subscriptions they apply from the next renewal. If the change increases the fees or reduces the quotas of the Customer's package, the Customer may terminate the affected module by written notice before the change takes effect, with no penalty and with a pro-rata refund of any prepaid period not used. Discounts, promotions and prices individually agreed in an Order Form are honoured until the end of the term stated in that Order Form.

B4. Quotas, fair-use overage and Atomo credits

• Each package includes monthly quotas. Exceeding a quota never blocks the Service: the excess for that month is billed at the overage rates published on the pricing page or in the Order Form (set above the marginal price of the next package). Overage is invoiced in arrears with the next invoice.
• Where a package states “unlimited” or “fair use” (e.g. Users, tracked revenue, asset delivery via CDN), usage must remain consistent with the ordinary operation of a business of the Customer's size; we may ask to move to a higher package or to Custom if usage is repeatedly and materially above the package's design, with 30 days' notice.
• Atomo credits (1 credit = €0.01) are included every month per package and pooled across the Customer's active modules; included credits that are not used within the month expire and do not roll over to the following month. Additional credits can be bought as top-ups — top-up credits do not expire as long as the licence is active and are consumed after the included ones — or are billed as overage at the published rate. Credit consumption per action is published in the documentation and may change as models evolve, with reasonable notice.
• If a quota is persistently exceeded for three consecutive months we may propose an upgrade; the Customer remains free to stay on the current package and pay overage.

B5. Access right, accounts and Users

• For the term of the subscription and against payment of the fees, we grant the Customer a non-exclusive, non-transferable, worldwide right to access and use the Service for its internal business purposes, for the modules and quotas in the Order Form. No software is licensed for download; the Service is provided on a SaaS basis only.
• The Customer is responsible for its Users, for the confidentiality of credentials, for configuring roles and permissions, and for all activity under its accounts. Single sign-on (Google Workspace, Microsoft) and two-factor authentication are available and should be enabled. The Customer must notify us promptly of any suspected unauthorised access.
• The Customer may not resell, sublicense or provide the Service to third parties (except its own affiliates listed in the Order Form), reverse-engineer it, copy its features, use it to build a competing product, or circumvent quotas or security controls.

B6. Customer Data, connections and third-party services

• Customer Data belongs to the Customer. We process it only to provide, secure and improve the Service (aggregated, de-identified usage statistics that do not identify the Customer or any person), in accordance with the DPA. We do not sell Customer Data and we never use it to train AI models, ours or third parties'.
• The Customer decides which sources to connect (mailboxes, chats, WhatsApp/Messenger/Instagram, Slack, calendars, Drive, ERP, e-commerce, marketing and advertising platforms, Fireflies and other tools). By connecting a third-party service the Customer accepts that service's terms (for example Google API Services User Data Policy, Meta Platform Terms and WhatsApp Business Messaging Policy, Slack API terms) and warrants it is entitled to grant Nucleo access. Third-party services are outside our control: we are not responsible for their availability, changes or pricing, and we may adapt or discontinue a connector if the third party changes or withdraws its API.
• The Customer warrants that it has the right and a valid legal basis to submit Customer Data to the Service, including personal data of its employees, customers and contacts, and that it has provided any notice and obtained any consent or authorisation required by law — in particular those listed in B8.
• The Customer can export its data at any time through the Service's export functions and APIs. After termination we keep Customer Data available for export for 30 days, then delete it from production within 60 days and from backups within a further 90 days, unless retention is required by law (see DPA).

B7. Service levels, support and maintenance

• Uptime targets, measured monthly excluding scheduled maintenance and force majeure: 99.5% for Starter, 99.9% for Growth and 99.9% for Scale, with availability reports on Scale. On published packages these targets are service objectives we commit to pursue and report on: availability data is available on status.nucleoplatform.com and, on request, as a monthly report; they do not give rise to service credits or other economic remedies. Contractual SLAs with economic remedies (service credits) exist only where agreed in a Custom package and are defined in the Order Form.
• Support is included per package as published on the pricing page: Starter — email and ticket, first response within 1 business day, 9–18 CET; Growth — email, ticket and chat, first response the same business day, 9–18 CET, plus an onboarding call; Scale — named Customer Success Manager, first response within 4 business hours, 8–20 CET, plus a quarterly review; Custom — direct line, contractual response times and 24/7 on incidents. Support covers bug fixes, updates and use of the Service; it does not cover training, consulting or configuration of third-party systems.
• Scheduled maintenance is announced at least 48 hours in advance on status.nucleoplatform.com and performed outside 8–20 CET whenever possible. Emergency security maintenance may be performed without notice.
• We continuously improve the Service and may add, modify or retire features. We will not materially reduce the core functionality of a module during a paid term without offering a reasonable alternative; product-facing changes are published on changelog.nucleoplatform.com.

B8. Customer obligations for data of employees, contacts and consumers

Nucleo Brain indexes mailboxes, chats, calendars, documents and call recordings of the Customer's staff to build a shared company memory; Commerce and Intelligence process data of the Customer's consumers and marketing audiences. Because the Customer is the controller, before activating these features it must, at its own responsibility:

• Inform its employees and collaborators (art. 13 GDPR) about the processing performed through Nucleo — sources connected, purposes, retention, access rights of managers and colleagues, use of AI — and about the fact that work accounts connected to the platform are shared with the organisation. Personal accounts of employees must not be connected.
• Comply with Italian labour law on tools that may enable remote monitoring of workers: art. 4 of Law 300/1970 (Workers' Statute) as amended, which requires a collective agreement with the union representatives or an authorisation from the National Labour Inspectorate (ITL) for tools that are not strictly necessary to perform the job, and art. 114 of the Privacy Code; and with the Data Protection Authority's guidance on work email and internet use. Nucleo must not be configured or used to monitor employees' performance or behaviour, and does not provide functions intended for that purpose.
• Inform all participants before recording or transcribing a call or meeting (including with Fireflies or similar bots) and obtain their agreement where required by law or by the rules of the meeting platform; disable recording for participants who object.
• For WhatsApp, Messenger and Instagram: obtain the required opt-in from consumers before initiating conversations, respect Meta's Business Messaging and Commerce policies, and provide consumers with the Customer's privacy notice.
• For Commerce (orders, loyalty) and Intelligence (marketing audiences, automated actions): provide privacy notices to consumers, collect valid consents for marketing and profiling where required (art. 130 Privacy Code, art. 22 GDPR), honour unsubscribes and objections, and configure suppression lists.
• Not deliberately load special categories of data (art. 9 GDPR), data of minors or data relating to criminal convictions unless expressly agreed in the Order Form with appropriate safeguards; incidental presence of such data in indexed communications must be governed by the Customer's own policies.
• Where the Customer uses Atomo in a way that qualifies as a high-risk AI system under Annex III of the AI Act (for example decisions on recruitment, promotion or termination), comply with the deployer obligations of art. 26, including informing workers' representatives and affected workers before deployment, ensuring human oversight and keeping logs. Nucleo is not designed for such uses and we do not support them.

B9. Acceptable use and prohibited AI practices

• The Service may not be used to send spam or unsolicited communications, to infringe third-party rights, to store or distribute malware or unlawful content, or in breach of applicable law, including export-control and sanctions rules.
• Atomo and the automated actions may not be used for practices prohibited by art. 5 of Regulation (EU) 2024/1689 — including emotion recognition of employees in the workplace, social scoring, manipulative or deceptive techniques, or exploitation of vulnerabilities — nor to generate deceptive synthetic content without the required disclosure, nor to produce content that infringes intellectual property or personality rights.
• The Customer must not attempt to extract model weights, bypass safety features of the AI providers, or submit to Atomo data it is not entitled to process.
• We may investigate suspected violations and suspend the affected accounts or features under B13.

B10. AI outputs — no guarantee, human oversight

• Atomo uses probabilistic language and generative models: its outputs (answers, summaries, classifications, drafts, translations, forecasts, suggested actions) may be inaccurate, incomplete, biased or outdated even when they look convincing. They are provided “as is” as aids to human decisions and do not constitute legal, financial, medical, HR or other professional advice.
• The Customer is responsible for reviewing AI outputs before relying on or publishing them, for confirming the actions Nucleo submits for approval (sending messages, deletions, merges, bulk operations, price changes), for reviewing the small, reversible changes Atomo applies directly and the background AI activities the Customer keeps switched on, and for verifying that generated content does not infringe third-party rights. Images and videos produced by third-party AI generation services connected to Nucleo carry the marking applied by that service; the Customer must keep that marking and add any disclosure required by the channels where it publishes.
• Images and videos generated through AI generation services connected to Nucleo (including Made in Evolve's AI production services) are not produced by Atomo and do not consume Atomo credits: they are governed by the terms of the generation service or by the related contract, for example priced per product.
• Models, providers and routing may change over time; we will keep at least one provider available for each capability and document material changes. The Customer can restrict the providers used for its tenant in the settings, accepting that this may reduce quality or availability of some features.
• Where the AI providers' terms grant the Customer ownership of outputs, we pass that ownership on; we do not claim rights on the Customer's AI outputs. Because similar prompts can produce similar outputs for different customers, exclusivity of outputs cannot be guaranteed.

B11. Intellectual property and feedback

• The Service, its software, models of use, documentation, connectors, interface and all improvements — including those developed from feedback — remain the exclusive property of Made in Evolve S.r.l. or its licensors. No rights are granted other than the access right in B5.
• Feedback and suggestions may be used by us freely and without compensation to improve the Service; they never include Customer Data.
• Custom applications developed for a Customer under a Custom agreement are governed by that agreement.

B12. Confidentiality and security

• Each party keeps the other's confidential information (including Customer Data, pricing, non-public roadmap and security information) confidential for the term and five years afterwards, using it only to perform the contract, and discloses it only to personnel and advisors bound by confidentiality or where required by law.
• We maintain the technical and organisational measures described in the DPA (EU hosting, encryption in transit and at rest, per-tenant databases, role-based access, logging, backups, vulnerability management, staff training) and notify the Customer of personal data breaches under the DPA.

B13. Suspension

We may suspend access to all or part of the Service, with prior notice where practicable, if: invoices remain unpaid 15 days after a written reminder; the Customer materially breaches B5, B8 or B9; the use of the Service threatens the security or integrity of the platform or of third parties; or we are required to do so by law or by a third-party provider. Suspension ends when the cause is remedied; fees remain due during suspension caused by the Customer.

B14. Term, renewal and termination

• The billing period is stated in the Order Form (monthly or annual). The Customer may cancel at any time, without a minimum notice period, from the platform or by writing to us. With a monthly subscription, the Service continues until the end of the month already paid and then stops; the subscription renews automatically month by month until cancelled. With an annual subscription, the Service continues until the end of the annual period already paid; at that date the subscription must be renewed — we remind the Customer in advance — otherwise the Service stops. Periods already paid are not refunded on cancellation, except where these terms expressly provide otherwise.
• Either party may terminate for material breach not remedied within 30 days of written notice, and immediately if the other party becomes insolvent. The Customer may also terminate if we materially reduce the core functionality of a paid module (B7) or reject a sub-processor change under the DPA, in both cases with a pro-rata refund of prepaid fees for the unused period.
• Adding modules or upgrading packages is possible at any time (pro-rated); downgrading or removing modules takes effect at the next renewal.
• On termination, the access right ends, outstanding fees become due, and Customer Data is handled as described in B6 and in the DPA. Clauses that by their nature survive (payment, confidentiality, liability, governing law) remain in force.

B15. Warranties and disclaimers

• We warrant that the Service will perform materially in accordance with its documentation and that we will provide it with reasonable skill and care and in compliance with applicable law. The Customer's exclusive remedy for breach of this warranty is the correction of the non-conformity within a reasonable time and, failing that, termination with a pro-rata refund.
• Except as expressly stated, the Service, its connectors and AI outputs are provided without other warranties, express or implied, including fitness for a particular purpose, uninterrupted or error-free operation, or achievement of specific business results. We are not responsible for the content, accuracy or availability of third-party systems connected by the Customer, nor for Customer Data.

B16. Limitation of liability

• To the maximum extent permitted by law, each party's total aggregate liability arising out of or in connection with the contract in any contract year is limited to the fees paid or payable by the Customer for the Service in the 12 months preceding the event giving rise to the claim (setup fees excluded).
• Neither party is liable for indirect or consequential damages, loss of profit, revenue, business, goodwill or data (except for our obligation to restore Customer Data from backups), or for damages caused by AI outputs that the Customer relied upon without the review required by B10.
• These limitations do not apply to liability for wilful misconduct or gross negligence (art. 1229 Italian Civil Code), for death or personal injury, for breach of confidentiality, for the Customer's payment obligations, for either party's indemnity obligations under B17, or to any liability that cannot be limited by law. Liability for personal data is governed by the DPA within the same cap.

B17. Indemnities

• We will defend the Customer against third-party claims alleging that the Service, as provided by us and used in accordance with the contract, infringes an intellectual property right in the EU, and pay resulting damages and costs, provided the Customer notifies us promptly and lets us control the defence. We may modify or replace the Service to make it non-infringing, or terminate it with a pro-rata refund. This does not cover Customer Data, third-party services, AI outputs generated from the Customer's prompts and data, or use in breach of the contract.
• The Customer will defend and indemnify us against third-party claims (including by its employees, consumers, unions or authorities) arising from Customer Data, from the Customer's breach of B6, B8 or B9, or from its reliance on AI outputs in breach of B10.

B18. Changes to these terms and to the Service

We may update Part B at any time by publishing the new version on this page and notifying the Customer's administrators by email at least 30 days before it takes effect (60 days for changes to fees and commercial conditions, governed by B3); changes required by law or that are more favourable to the Customer may take effect immediately. If a change materially reduces the Customer's rights, the Customer may terminate before it takes effect with a pro-rata refund. Otherwise, continued use after the effective date constitutes acceptance. Order Forms in force keep the terms they reference until renewal.

B19. General

• Neither party is liable for delays or failures caused by events beyond its reasonable control (force majeure), including failures of third-party providers and networks, for the duration of the event.
• The Customer may not assign the contract without our written consent; we may assign it to an affiliate or successor in a merger or sale of the business, with notice. We may name the Customer as a reference in our customer list unless the Customer objects in writing.
• Notices are sent by email to the addresses in the Order Form (for us: hello@madeinevolve.com or, by certified email, madeinevolve@pec.it). These terms are available in English and Italian; in case of divergence between the two versions, the Italian version prevails.
• If a clause is invalid, the rest remains in force. No waiver is implied from tolerance.

B20. Governing law and jurisdiction

The contract and these terms are governed by Italian law. Any dispute concerning the website or a Nucleo subscription is submitted to the exclusive jurisdiction of the Court of Modena (Italy). Nothing in these terms affects mandatory rules of the country where a Customer that qualifies as a consumer — which is not the intended audience of Nucleo — is established.

Changes to this page

The date at the top reflects the latest revision. Earlier versions are available on request.